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Hyponymous Literary helps culturally creative authors shape their ideas, find their way in publishing, and drive discoverability. We guide authors to put focus on their unique identity and resist generic, mass culture ways of thinking and acting. In a time of change, we believe that independence, connectedness, and resourcefulness are values that create the common good. 

(high-PON-uh-muhs)

A quality of a word of a more specific meaning
than a general or superordinate term applicable to it.

In today’s marketplace, there’s so much choice and segmentation. But in every challenge, there is opportunity. 
It’s all about rich identity and specificity, which attracts more highly-engaged audiences than ever. 
With a good strategy and achievable goals,  build momentum for your publishing over time, and don't wait for the whims of the marketplace. 

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© 2025 by Hyponymous Consulting, LLC

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