Author coaching, agenting, and publishing.

Hyponymous Consulting helps culturally-creative authors shape their content, find their way in the puzzling world of publishing, and create discoverability with their audience. We put the focus on the particularity of an author's content and message, and resist generic, mass culture ways of thinking and acting. In a time of great change, we believe in independence balanced with connection, along with entrepreneurialism as values that create change.  

(hī ¦ pänəməs) A quality of a word of more specific meaning
than a general or superordinate term applicable to it.

In today’s marketplace, there’s so much choice and segmentation. But in every challenge, there is opportunity. 
It’s all about rich identity and specificity, which attracts more highly-engaged audiences than ever. 
With a good strategy and achievable goals,  build momentum for your publishing over time, and don't wait for the whims of the marketplace. 


  • Understand concrete goals and available resources.
  • Connect thoughtfully your signature identity to your audience.
  • Understand publishing, then develop and streamline your strategy with your specific content and platforming.

audience growth

  • Personal online branding and messaging

  • Website, email, and social media strategy

  • Leveraging organic search

book positioning

  • Online retailer positioning

  • Expert copy positioning, title, and cover evaluation

  • Leveraging content in different ways

content development

  • Book concepting

  • Proposal writing

  • High-level manuscript evaluation

Areas of Focus

Insights and experiences about those on the margins

Religion & Spirituality
Creative content that inspires your religious imagination

Personal Growth
Identity and living strategies for our challenging world

Memoir, nonfiction narratives, and essay books about being human

Critical Analysis
Expert critique from historical, sociological, and psychological points of view


David Morris is a creative leader, content strategist and accomplished professional with more than 25 years of publishing experience.


I’ve worked for major publishers like Zondervan (HarperCollins) and Guideposts Books at the executive level. I’ve helped both new voices and premier authors reshape their messaging and build on their strengths for a bigger impact.


I hold a PhD in religious studies and come at publishing with an editorial point of view, but I also carefully help authors drive awareness of their hard work with platform development. Whether it's coaching and agenting, or publishing authors at Lake Drive Books, my mission is to help get culturally-creative content in front of people in today's digitally structured world.

I value good listening, empowering others, humility, and integrity. I especially enjoy helping new voices create and publish content with fresh meaning for today's world.


Let's Connect

Be in touch and we can start with an informal email or call, and see where it leads. We can talk about a single coaching session or more, literary representation, or publishing you with Lake Drive Books. It doesn't matter, I'm focused on helping you, the author, especially in the above areas of focus. I want to help authors where they are at, and would be glad to discuss your next best steps forward.

Thanks for submitting!

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn